A Simple Secret to Blogging (and life)

The secrets to life can be so simple and so obvious, once we see them. Let me explain with a story.

I work with a marketing executive, Jane Payfer, who Seth Godin told me to listen to. I have a note in Seth’s handwriting in my office that reads, “Steve listen to Jane! Seth.” I should have taken his advice earlier, but I admit, I am not the sharpest tool in the shed.

So one morning, feeling frustrated and dour, I ambushed Jane. I rambled off a dozen things that I believed were ruining a project and then said, “We’re transparent here, right? Let’s blog about it.”

She paused and gave me one of those thoughtful looks with her finger across her lips and then said, “No, don’t blog about it.”

“Why not?” I asked.

“Because it isn’t helpful.”

The words “Be Helpful!” rang through my mind. It sounds corny, but it was like a Homer Simpson epiphany…

Be helpful! Duh!

If you write posts that are truly helpful, people will read your blog. If your products and services are helpful to your customers you will succeed. If you are helpful to others your relationships will flourish.

I realize I am oversimplifying here, but being helpful is something that you control.

So go be helpful!

8 thoughts on “A Simple Secret to Blogging (and life)”

  1. I absolutely share your point of view. I also realized by myself that once you start to be helpful to people things totally change, people gain more confidence in you, you start feel better about what you do which brings great satisfaction in life. And you’re right, it’s simplified, but that is because it’s not hard at all to be useful 🙂

    Best of luck,

  2. Very true Steve. An important lesson in life. Be. Do. Have. If I want people to be compassionate, tolerant and understanding towards me with my inherent flaws and weaknesses, then I must BE compassionate, tolerant and understanding towards others and never exploit, judge or demean their flaws and weaknesses. The universe says “your wish is my command” but the hidden appendage to this message we need to hear is “but you must go first and then I will comply.”

  3. I am not able to read this blog but once a week, but every time I have the pleasure it is truly wonderful information. I like to think of it is increasing your value to others. The more we can be seen as a helpful and caring person obviously the more attractive we are. Great stuff, I appreciate you. Have a wonderful day!

  4. I am going to teach this lesson to my 5-year old b/g twins. Before they go to school tomorrow morning, I am going to give them a project – be helpful to someone today then we will write about it tonight. I can’t wait to see how it will turn out.

  5. Absolutely rigth friends. It is hellpful to be helpful when you don’t expect in return. It makes you more responsible and reliable in every aspect of your life.

  6. That’s right Steve.The magic word is help – to be able to help and satisfy our users or clients. People want convenience and solutions to their everyday issues and problems. If they know a place which they can get them – they will surely always visit that place.

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